KeyGems

2025

Led early-stage feasibility assessment for a premium physical product venture, analysing cost structures, supplier constraints, and pricing viability under uncertain demand. Negotiated with international vendors to evaluate manufacturing capacity, material sourcing options, and production risk exposure. Assessed pricing elasticity and margin thresholds to determine commercially sustainable positioning.
Deliverables:
Brand Strategy, Orchestration, Positioning, Visual Identity, Visual System, Collateral, Photography, Communcation & Messaging, 3D Animation, CAD Render, Blender Animation, Website Design & Development
Custom Webgl cursor animation
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Built by RA.
Erickes respectfully acknowledge the Gadigal people of the Eora Nation, the traditional custodians of the land on which I live and work. I pay my respects to Elders past, present and emerging, and to all First Nations peoples. Sovereignty was never ceded and treaties were never signed.